This is the 4891st most frequent Turkish word.
etmiyorlar
"They do not do."
Used as a verb meaning 'to take'.
Onlar bu durumu ciddiye etmiyorlar.
They don't take this situation seriously.
Used as a verb meaning 'to consider'.
Senin dediğini dikkate etmiyorlar.
They don't consider what you said.
Used as a verb meaning 'to listen' in a broader sense.