This is the 6473rd most frequent Russian word.
adexchange
The word "adexchange" is not Russian; it is an English term referring to a digital marketplace for buying and selling advertising space.
In this sentence, 'AdExchange' again refers to the digital tool facilitating interactions between parties.
С помощью AdExchange рекламодатели и издатели могут находить друг друга быстрее.
With the help of AdExchange, advertisers and publishers can find each other more quickly.
Here, 'AdExchange' is mentioned as the system performing its defined function.
AdExchange позволяет оптимизировать затраты на рекламу за счет автоматизированного аукциона.
AdExchange enables cost optimization for advertisements through an automated auction.
Here, the word 'AdExchange' is a proper noun referring to the digital platform.