This is the 6472nd most frequent Russian word.
activision
The word "Activision" is not Russian; it is the name of an American video game company.
In this sentence, 'Activision' again functions as a proper noun signifying the company responsible for developing video games.
Его любимая игра была создана Activision.
His favorite game was created by Activision.
Here, 'Activision' is used as a proper noun referring to a company known for creating video games.
Компания Activision выпускает популярные видеоигры.
The company Activision releases popular video games.
'Activision' serves as a proper noun for a company that people in the gaming industry aim to join.