This is the 2822nd most frequent Polish word.
kieruje
"Directs" or "manages."
In this context, 'kieruje' is used for 'directing', indicating focusing or channeling attention.
On zawsze kieruje uwagę na szczegóły.
He always directs attention to details.
In this sentence, 'kieruje' means 'is driving', referring to controlling and operating a vehicle.
Basia kieruje samochodem.
Basia is driving a car.
Here, 'kieruje' is used to mean 'manages', indicating leading or directing a group of people.