бьёт

Said in one Russian podcast line.

• и это, наверное, больно бьёт и хорошо запоминается.

  And this probably hits hard and is well remembered.

  

  Локус контроляПсихология денег - Морган Хаузел

The shows belong to their publishers, and each line plays from the publisher’s own file. Translations are machine-made. Russian books and courses on Amazon (affiliate link).