This is the 3833rd most frequent Turkish word.
şok
"Şok" in English means "shock."
Here, 'şok' refers to an emotional shock or surprise.
Dün duyduğum haber beni büyük bir şoka soktu.
The news I heard yesterday shocked me greatly.
In this sentence, 'şok' refers to a physical electrical shock.
Elektrik kaçağı sebebiyle cihaz şok etkisi yarattı.
The device caused a shock effect due to the electrical leakage.
Here, 'şok' is used metaphorically to describe the surprising and profound effect of the product's price on people.