This is the 13519th most frequent Spanish word.
relanzamiento
"Relanzamiento" means "relaunch" or "reintroduction."
In this sentence, "relanzamiento" refers to introducing an existing product to the market again, often with new features or marketing strategies.
El relanzamiento del producto está programado para el próximo mes.
The relaunch of the product is scheduled for next month.
Here, "relanzamiento" indicates restarting or reformulating an advertising campaign.
El equipo está trabajando en el relanzamiento de su campaña publicitaria.
The team is working on the relaunch of their advertising campaign.
This usage of "relanzamiento" refers to a more general revival or improvement of the brand's presence and image.