This is the 7664th most frequent Spanish word.
lanzar
To throw or launch.
In this context, 'lanzar' refers to introducing or promoting a new product or creation to the public.
Ella planea lanzar su nuevo libro la próxima semana.
She plans to launch her new book next week.
Here, 'lanzar' is used to denote the action of throwing, meaning to propel an object to reach a certain location.
Él decidió lanzar la pelota al perro.
He decided to throw the ball to the dog.
Here, 'lanzar' signifies initiating or starting an organized initiative, like a campaign or program.