This is the 10879th most frequent Spanish word.
desplegar
To unfold, spread out, or deploy.
Here, 'desplegar' is used in the figurative sense of revealing or launching something to the public.
La tienda decidió desplegar su nueva colección en septiembre.
The store decided to launch its new collection in September.
In this context, 'desplegar' refers to strategically arranging or positioning troops or equipment.
El ejército comenzó a desplegar sus fuerzas en la frontera.
The army began to deploy its forces at the border.
In this usage, 'desplegar' describes the physical act of unfolding or extending something.