This is the 10869th most frequent Spanish word.
despersonaliza
"Despersonaliza" means "depersonalizes" or "removes personal characteristics or individuality."
Here, 'despersonaliza' is used to describe how a lack of personal touch reduces the human connection of the interaction.
El trato automático despersonaliza la experiencia del cliente.
The automated treatment depersonalizes the customer experience.
In this instance, 'despersonaliza' refers to the way uniforms can strip away individual identity.
Un uniforme a veces despersonaliza al individuo en un entorno rígido.
A uniform sometimes depersonalizes the individual in a rigid environment.
This usage of 'despersonaliza' shows how concentrating on data may overlook the personal essence of testimonies.