This is the 17370th most frequent Russian word.
творческое
Creative.
Here, "творческим" is used as an adjective describing "потенциалом" (potential), referring to having the quality of creativity or being related to creative abilities.
Этот художник обладает невероятным творческим потенциалом.
This artist possesses incredible creative potential.
In this context, "творческие" modifies "проекты" (projects), denoting that the projects are the result of creativity or creative thinking.
Участники представили свои творческие проекты на конкурс.
The participants presented their creative projects at the competition.
Here, "творческое" is used attributively with "мышление" (thinking), indicating a mode of thinking that involves creativity and imaginative problem-solving.