This is the 3578th most frequent Russian word.
скрывают
"Hide" or "conceal."
The word 'скрывают' here means 'hide' or 'conceal', and it refers to the act of intentionally keeping feelings or emotions unexposed.
Они всегда скрывают свои чувства.
They always hide their feelings.
In this context, 'скрывают' represents the act of withholding information deliberately, often for strategic reasons.
Многие компании скрывают информацию о своих продажах.
Many companies conceal information about their sales.
Here, 'скрывают' indicates the action of deliberately keeping something secret, often to avoid punishment or reprimand.