This is the 16706th most frequent Russian word.
скидки
Discounts.
Here, 'скидки' is used in the plural form to indicate discounts offered by the store.
В магазине объявили большие скидки на одежду.
The store announced big discounts on clothing.
In this sentence, 'скидку' is the singular form of the word, showing a request for a specific discount.
Он попросил сделать ему скидку на товар.
He asked to get a discount on the item.
Here, 'скидки' refers to multiple discounts that are generally available during sales.