This is the 3400th most frequent Russian word.
потребительских
"Потребительских" means "consumer-related" or "pertaining to consumers."
The word "потребительских" is used here as an adjective modifying "предпочтений" (preferences) to denote those related to consumers.
Современные тенденции потребительских предпочтений исчисляются в разнообразии предлагаемых товаров.
Modern trends in consumer preferences are reflected in the diversity of offered goods.
In this sentence, "потребительских" is an adjective that describes "рынков" (markets), signifying markets associated with consumers.
Анализ потребительских рынков помогает компаниям лучше понять своих покупателей.
Analyzing consumer markets helps companies better understand their customers.
Here, "потребительских" qualifies "технологий" (technologies), indicating technologies designed for consumers.