This is the 11796th most frequent Russian word.
закручивали
"Закручивали" means "twisted" or "screwed" (past tense, plural).
Here, 'закручивали' means 'they were tightening' or 'they were screwing in' and describes an action of fastening.
Они закручивали болт с помощью гаечного ключа.
They were tightening the bolt using a wrench.
In this context, 'закручивали' refers to the action of twisting or curling hair.
В детстве мы часто закручивали волосы в кудри.
In childhood, we often curled our hair into curls.
Here, 'закручивали' metaphorically represents the act of complicating or intensifying the intrigue in a story.