This is the 3404th most frequent Portuguese word.
institucional
"Institucional" means "related to an institution."
In this sentence, 'institucional' is used as an adjective to describe the type of design, specifying that it relates to institutions, particularly the university in question.
O design institucional da universidade foi renovado.
The institutional design of the university has been renewed.
'Institucional' here qualifies the project as being related to or organized by an institution, indicating formal involvement in systemic enhancements.
Ela participou de um projeto institucional para melhorar a administração pública.
She participated in an institutional project to improve public administration.
In this context, 'institucional' describes the advertisement as being aligned with the branding or promotional strategies of an institution, typically serving broader organizational objectives.