This is the 17176th most frequent Polish word.
zachęcają
"They encourage."
This usage shows 'zachęcają' as a verb meaning 'to encourage,' referring to mutual action among individuals.
Ludzie zachęcają się nawzajem do wspierania lokalnych biznesów.
People encourage each other to support local businesses.
Here, 'zachęcają' is used to indicate persuasion or promotion, often employed by media or communication efforts.
Reklamy w telewizji zachęcają do zakupu nowych produktów.
TV advertisements encourage the purchase of new products.
In this sentence, 'zachęcają' emphasizes the idea of motivation, particularly inspiring collaboration or a specific activity.