This is the 300th most frequent Malay word.
kempen
"Campaign."
The word 'kempen' in this context refers to the specific organized project or effort that achieved a notable outcome.
Kempen itu berjaya mengumpulkan ramai sukarelawan dari seluruh negara.
The campaign successfully gathered many volunteers from across the country.
In this sentence, 'kempen' is used as a noun to refer to an organized effort or campaign for raising environmental awareness.
Saya telah menyertai kempen menjaga alam sekitar di sekolah.
I participated in the environmental awareness campaign at school.
Here, 'kempen' is utilized as a noun denoting a strategic campaign aimed at informing or educating people about health issues.