박리

In a sentence

• 그 가게는 박리다매로 판매 전략을 세웠다.

  The store planned a sales strategy based on small profits and quick returns.

  Here, '박리다매' combines '박리' (small profit) and '다매' (selling many items), referring to a business strategy aimed at maximizing sales volume despite small margins per item.

• 그는 책을 박리로 파는 대신 독특한 매출 방식으로 성공을 거두었다.

  He achieved success with a unique sales method instead of selling books at a low profit.

  In this sentence, '박리' directly refers to selling items or books at a low margin, emphasizing the contrast with the alternative sales method.

• 저렴한 가격으로 판매는 박리에 해당하지만, 시장 점유율을 높이는 데 유리하다.

  Selling at a cheap price corresponds to small profits, but it is advantageous for gaining market share.

  '박리' in this instance denotes the concept of generating smaller profits per unit sold, often used strategically to capture wider attention or market share.