This is the 10852nd most frequent Korean word.
그린워싱
Greenwashing: The act of misleading consumers by falsely portraying a product, service, or company as environmentally friendly.
Here, '그린워싱' is employed to describe a deceptive practice where companies superficially promote eco-friendliness while undermining substantial environmental efforts in reality.
그린워싱은 환경 보호 문제를 가볍게 다루는 기업들을 비판하기 위해 사용됩니다.
Greenwashing is used to criticize companies that trivialize environmental protection issues.
In this sentence, '그린워싱' signifies an action or strategy that consumers must recognize critically to avoid being misled by false environmental claims.
소비자들은 그린워싱을 구별할 수 있어야 합니다.
Consumers need to be able to distinguish greenwashing.
Here, '그린워싱' is used as a noun that specifies types of actions or scenarios illustrating false environmental claims in marketing.