This is the 10360th most frequent Korean word.
구매자들에게
"To buyers" or "to purchasers."
The word '구매자들에게' here functions as the indirect object, indicating to whom the discount benefits are being offered.
구매자들에게 할인 혜택을 제공합니다.
We offer discount benefits to buyers.
'구매자들에게' in this context specifies the group of individuals affected by the new policy, acting as the target of the impact.
새로운 정책이 구매자들에게 충격을 줄 수 있습니다.
The new policy may shock buyers.
In this case, '구매자들에게' highlights the group for whom the company makes its promise, emphasizing commitment to them.