This is the 598th most frequent German word.
live
The German word "live" means "live" or "broadcast in real-time" in English.
Here, 'live' is used to imply a direct, onsite experience, using an English-derived term in German.
Erlebt den Zoo live und hautnah!
Experience the zoo live and up close!
Here, 'lebe' refers to residing or having a home in a place.
Ich lebe in Deutschland.
I live in Germany.
Here, 'live' refers to something happening in real time, and this usage is derived from English.