This is the 10224th most frequent French word.
incitatif
"Incitatif" means "incentive" or "motivating."
In this sentence, 'incitatifs' is used as a noun referring to financial rewards or motivations designed to encourage desired behaviors.
Les incitatifs financiers motivent les employés.
Financial incentives motivate employees.
Here, 'incitatif' is used as an adjective describing a plan that is meant to inspire or motivate students to perform excellently.
Il a proposé un plan incitatif pour les élèves excellents.
He proposed an incentive plan for outstanding students.
In this usage, 'incitatif' serves as an adjective to characterize the effect of the discounts as motivating or encouraging consumer behavior.