This is the 9007th most frequent French word.
cibler
"To target."
Here, 'cibler' is employed metaphorically to mean 'focus on' or 'allocate attention or resources to specific priorities'.
Le groupe décide de cibler ses ressources sur les projets les plus prometteurs.
The group decides to focus its resources on the most promising projects.
In this context, 'cibler' refers to the literal action of aiming at a physical target as part of a sport or activity.
Pour le tir à l'arc, il faut bien cibler la cible avant de tirer.
For archery, you must aim well at the target before shooting.
In this sentence, 'cibler' is used in a commercial context, meaning to target or direct efforts towards a specific group for marketing purposes.