This is the 8976th most frequent French word.
cheap
The French word "cheap" is borrowed from English and means inexpensive or of low quality.
In this sentence, 'bon marché' is used to describe the affordability of an item, meaning that its price is low.
Ce téléphone est vraiment bon marché.
This phone is really cheap.
Here, 'bon marché' conveys the idea of a low price, which the speaker associates with low quality.
Elle pense que ce produit est de mauvaise qualité parce qu'il est bon marché.
She thinks this product is of poor quality because it's cheap.
In this case, 'bon marché' refers to a solution that is inexpensive or cost-effective.