This is the 4109th most frequent Catalan word.
dirigeixen
"Dirigeixen" means "they direct" or "they lead" in English.
Here, 'dirigeixen' refers to the action of physically moving or heading towards a destination.
Els empleats es dirigeixen cap a la sala de reunions.
The employees are heading towards the meeting room.
In this case, 'dirigeixen' is used to mean running or managing an organization.
Els directors dirigeixen l'empresa amb molta saviesa.
The directors manage the company with great wisdom.
Here, 'dirigeixen' implies speaking or addressing the audience.