This is the 4028th most frequent Catalan word.
cultivar
To cultivate.
In this sentence, "cultivar" is used in its primary sense, meaning 'to grow or cultivate plants'.
La pagesa vol cultivar hortalisses aquest hivern.
The farmer wants to grow vegetables this winter.
Here, "cultivar" is used metaphorically, implying to 'nurture or foster' an intangible concept like friendship.
És important cultivar l'amistat mantenint el contacte regularment.
It is important to cultivate friendship by keeping in regular contact.
In this context, "cultivar" refers to enriching or improving oneself intellectually or culturally.