This is the 5293rd most frequent Arabic word.
تشن
"تشن" means "to launch" or "to initiate" (e.g., an attack, campaign, etc.).
In this sentence, 'تشن' is used in the context of initiating or undertaking an action, specifically a military operation.
الجيش يشن هجوماً ضد المعتدين.
The army launches an attack against the aggressors.
Here, 'تشن' refers to beginning or undertaking a coordinated effort, in this case, an awareness campaign.
المنظمة تشن حملة توعية حول التعليم.
The organization launches an awareness campaign about education.
In this context, 'تشن' is metaphorically used to suggest strongly criticizing or opposing, particularly in media or rhetoric.