This is the 17685th most frequent Turkish word.
şıklığı
Elegance or chicness.
Here, 'şıklığı' is used in a possessive structure to describe the elegance associated with the noun 'elbisenin' (of the dress).
Bu elbisenin şıklığı göz kamaştırıcı.
The elegance of this dress is dazzling.
'Şıklığını' emphasizes the elegance (possessive sense) to be highlighted regarding 'yeni tasarımın' (of the new design).
Yeni tasarımın şıklığını ön plana çıkaracağız.
We will highlight the elegance of the new design.
In this sentence, 'şıklığıyla' conveys the meaning of 'with their elegance,' indicating the manner in which attention was attracted.