This is the 15874th most frequent Turkish word.
tüketicilerin
"Consumers'."
In this sentence, "tüketicilerin" functions as the possessive form of "tüketici" (consumer), indicating that the preferences belong to multiple consumers.
Tüketicilerin tercihleri ürünlerin satışını etkiler.
Consumers' preferences affect the sales of products.
Here, "tüketicilerin" again shows possession, indicating that the feedback belongs to the consumers.
Firmalar, tüketicilerin geri bildirimlerine önem vermelidir.
Companies should pay attention to the feedback of consumers.
In this usage, "tüketicilerin" refers to the collective awareness attributed to the group of consumers.