This is the 13921st most frequent Turkish word.
markanın
"Markanın" means "of the brand" or "the brand's" in English.
Here, 'markanın' is used in possessive form to indicate ownership of 'new logo'.
Markanın yeni logosu çok dikkat çekici.
The new logo of the brand is very eye-catching.
In this sentence, 'markanın' conveys ownership of 'popularity' as part of a description.
Markanın popülaritesi her geçen gün artıyor.
The popularity of the brand is increasing day by day.
Here, 'markanın' denotes the ownership of 'awareness' as the target subject of the campaign.