This is the 11477th most frequent Turkish word.
etkilemesi
"Impact" or "influence."
In this sentence, 'etkilemesi' refers to the weather having an influence on the plans, indicating causation.
Havanın kötü olması bu sabahki planlarımızı etkilemesiyle değiştirmek zorunda kaldık.
Because the weather was bad, we had to change our morning plans due to its influence.
Here, 'etkilemesi' is used to describe the expected impact of the marketing strategy on customer behavior.
Şirketin yeni pazarlama stratejisinin müşterilerin kararlarını etkilemesi bekleniyor.
The company's new marketing strategy is expected to influence customers' decisions.
In this example, 'etkilemesi' shows the book content's role in shaping students' viewpoints.