This is the 9546th most frequent Turkish word.
aldatmaca
"Deception" or "trickery."
Here, 'aldatmaca' is used to imply a deceitful practice employed in marketing.
Bu yeni ürünü tanıtırken aslında sadece bir aldatmaca kullanıyorlar.
While promoting this new product, they are actually just using a deception.
Here, 'aldatmaca' suggests a plot twist in the context of storytelling.
Filmin sonu tamamen bir aldatmaca çıktı, izleyiciler ters köşe oldu.
The ending of the movie turned out to be entirely a deception, leaving the audience surprised.
In this sentence, 'aldatmaca' denotes a commercial ploy meant to mislead consumers.