This is the 6289th most frequent Russian word.
употреблять
"To use" or "to consume."
The word 'употреблять' is used here to mean 'consume,' indicating the act of ingesting or using a substance.
Я стараюсь употреблять меньше сахара.
I try to consume less sugar.
In this context, 'употреблять' means 'use,' referring to the application or utilization of words.
Этот автор употребляет необычные слова в своих произведениях.
This author uses unusual words in his writings.
Here, 'употреблять' is again used as 'use,' specifically suggesting the incorporation of expressions in communication.