This is the 17670th most frequent Russian word.
увлекаются
"Are passionate about" or "are interested in."
In this sentence, 'увлекаются' is used to describe the activity or area of interest that many people find engaging as a hobby or passion.
Многие люди увлекаются спортом.
Many people are into sports.
Here, 'увлекается' emphasizes a personal attraction or passion toward a specific craft or art form, implying commitment or enjoyment.
Она сильно увлекается живописью.
She is deeply interested in painting.
In this context, 'увлекаются' conveys the concept of temporary fascination or strong interest in something novel, especially regarding children.