This is the 17531st most frequent Russian word.
тратят
"Тратят" means "spend."
The word 'тратят' in this context means 'spend' and is used to describe the action of allocating time.
Люди тратят много времени на социальные сети.
People spend a lot of time on social media.
Here, 'тратят' means 'spend' and it refers to the action of using money.
Некоторые компании тратят большие суммы денег на рекламу.
Some companies spend large amounts of money on advertising.
In this sentence, 'тратят' signifies 'spend' in the sense of using energy or effort.