This is the 16766th most frequent Russian word.
слоган
Slogan.
The word 'слоган' is used here to refer to a catchy phrase or motto intended to advertise or promote a product or idea.
Этот слоган помогает привлекать внимание клиентов.
This slogan helps to attract clients' attention.
In this context, 'слоган' signifies the process of creating a marketing phrase that encapsulates the brand's message.
Вчера мы придумывали новый слоган для нашей компании.
Yesterday we were inventing a new slogan for our company.
Here, 'слоган' indicates a motivational phrase associated with an individual or a campaign that resonated well with the target audience.