This is the 16033rd most frequent Russian word.
пшиком
"Пшиком" means "a flop" or "a fizz," referring to something insignificant or unsuccessful.
Here, 'пшиком' is used metaphorically to mean an unfulfilled or disappointing result.
Его идея закончилась пшиком.
His idea ended up as a failure.
In this context, 'пшиком' expresses the failure of the endeavor.
Попытка начать бизнес завершилась пшиком.
The attempt to start a business failed miserably.
Here, 'пшиком' conveys the idea of plans not materializing as hoped.