This is the 15994th most frequent Russian word.
прямым
"Direct" or "straight."
The word 'прямым' is used here as an adjective describing the type of the response ('text'), emphasizing straightforwardness.
Он всегда отвечает прямым текстом.
He always responds in direct text.
In this sentence, 'прямым' again serves as an adjective, modifying 'путём' to denote a straightforward and uncurved path.
Мы пошли прямым путём, минуя все препятствия.
We went by a direct route, bypassing all obstacles.
Here, 'прямым' describes 'подход', addressing the manner of action as straightforward and transparent.