This is the 1553rd most frequent Russian word.
прямом
"Прямом" means "direct" or "straight" (prepositional case).
In this context, 'прямом' refers to 'live' or 'direct', specifically for a live broadcast.
Он сказал это в прямом эфире.
He said it in a live broadcast.
Here, 'прямом' describes a 'straight' direction, indicating no detours.
Мы проехали мимо дома в прямом направлении.
We drove past the house in a straight direction.
In this sentence, 'прямом' means 'literal', contrasting with a figurative interpretation.