This is the 3436th most frequent Russian word.
призывают
"Призывают" means "they call for" or "they urge."
Here, 'призывают' translates as 'advocate' or 'call upon', indicating action to encourage others to take protective measures.
Многие общественные организации призывают к защите окружающей среды.
Many public organizations advocate for environmental protection.
In this sentence, 'призывают' means 'encourage', expressing the act of advising or urging positively.
Родители часто призывают детей быть вежливыми и уважительными.
Parents often encourage their children to be polite and respectful.
Here, 'призывают' is used as 'call attention to', emphasizing drawing public awareness or attention to a critical issue.