This is the 15443rd most frequent Russian word.
предзаказ
Pre-order.
Here, 'предзаказ' is used to refer to the act of reserving a product before its official release.
Я оформил предзаказ на новую книгу.
I placed a pre-order for the new book.
In this sentence, 'предзаказ' implies the benefit or purpose of preorder in guaranteeing access to a product upon release.
Предзаказ позволит обеспечить покупку на день выхода.
A pre-order will ensure the purchase on the release day.
Here, 'предзаказ' is employed to describe the option provided for customers to reserve a future release.