This is the 15346th most frequent Russian word.
потребитель
Consumer.
Here, "потребитель" refers to an individual who actively purchases goods or services as part of their consumption activity.
Потребитель покупает товар в магазине.
The consumer buys goods in the store.
In this context, "потребителей" refers to the group of all consumers that the company targets or serves.
Главной задачей компании является удовлетворение потребителей.
The main task of the company is to satisfy consumers.
Here, "потребители" is used in a general sense, referring to all individuals or groups that use goods or services in the economy.