This is the 14456th most frequent Russian word.
охватов
"Охватов" translates to "coverage" or "reach" in English, depending on context.
Here, "охватов" represents the context of social media analytics, where it denotes the number of people exposed to certain content.
Для исследования используют данные охватов социальных сетей.
Data on social media reach is used for the research.
In this case, the term "охватов" is applied in a business or analytics context to describe an increase in promotion or content reach.
Менеджер отметил рост охватов за последний месяц.
The manager noted an increase in reaches over the last month.
In this sentence, the word "охватов" refers to the metric of coverage or scope, specifically in advertising, indicating how many people have been reached by the advertisement.