This is the 8469th most frequent Russian word.
негатив
"Negativ" (негатив) in Russian means "negative" or "negativity," referring to adverse or unfavorable aspects.
The word 'негатив' is used to mean a photographic negative, which is a reversed image used in photography.
На выставке я увидел старый фотографический негатив.
At the exhibition, I saw an old photographic negative.
Here, 'негатив' refers to negativity in an abstract sense, describing a negative or unfavorable attitude.
Её отношение к проекту выражает сплошной негатив.
Her attitude toward the project expresses sheer negativity.
In this sentence, 'негатив' means negativity in terms of consequence or impact, emphasizing undesirable outcomes.