This is the 13544th most frequent Russian word.
натираем
"Натираем" means "we grate" or "we rub."
The word 'натираем' in this sentence is used to describe the action of grating cheese using a grater—a specific culinary technique.
Мы натираем сыр на терке.
We grate the cheese on a grater.
Here, 'натираем' refers to the technique of applying and massaging spices into the skin of the bird, usually to enhance flavor.
Перед тем, как готовить, мы натираем кожу птицы специями.
Before cooking, we rub the bird's skin with spices.
In this case, 'натираем' means to rub lotion onto the skin, emphasizing the distribution and absorption of the lotion.