This is the 13409th most frequent Russian word.
называться
To be called/named.
The verb 'называться' is used here to state the title of a book.
Эта книга называется 'Война и мир'.
This book is called 'War and Peace'.
The verb 'называться' is used to inquire about the name of an object, specifically a movie in this case.
Как называется этот фильм?
What is the name of this movie?
The verb 'называться' indicates the name or designation of a place, in this case, a city.