This is the 13239th most frequent Russian word.
мода
Fashion.
Here, 'мода' refers to fashion and trends that vary periodically.
Мода меняется каждый сезон.
Fashion changes every season.
In this context, 'мода' describes the contemporary style or trend in clothing choices.
Он всегда одет по последней моде.
He is always dressed in the latest fashion.
'Мода' is used here to represent a popular practice or phenomenon among people.