This is the 13086th most frequent Russian word.
массовым
"Mass" or "massive," relating to large-scale or widespread.
In this sentence, 'массовым' is used as an adjective to describe the widespread nature of internet usage, indicating its general prevalence among the population.
В последние годы массовым стало использование интернета.
In recent years, the usage of the internet has become widespread.
Here, 'массовым' describes the scale or popularity of the event, implying that many people participated or were aware of it due to extensive advertising efforts.
Это событие стало массовым благодаря активной рекламе.
This event became widespread due to active advertising.
In this context, 'массовым' characterizes the phenomena of social media usage as common and prevalent, indicating its extensive application and recognition among the masses.