This is the 12749th most frequent Russian word.
креативный
Creative.
The word 'креативное' (creative) is used here as an adjective describing the nature of the solution, emphasizing its innovative quality.
Она придумала креативное решение этой проблемы.
She came up with a creative solution to this problem.
The word 'креативным' (creative) functions as an adjective in instrumental case, highlighting the approach's uniqueness and originality.
Этот художник известен своим креативным подходом.
This artist is known for his creative approach.
Here, 'креативной' (creative) is used as an adjective in genitive case, describing the advertisement as imaginative and engaging.